ValSource Undergoes Corporate Rebrand
February 12, 2015
ValSource, LLC, today announced, after an extensive strategic branding exercise, the company recently underwent the first significant rebrand in its nearly 20-year history. The rebrand centers on the tagline and brand theme: Validation. Delivered. The rebrand was motivated by ValSource’s desire to distinguish its elite validation services and better reflect its singular focus on returning validation to a scientific event which helps companies design, perform and control better manufacturing processes throughout all stages of the operations life cycle.
The new brand essence and elements communicate ValSource’s elite validation solution, which addresses the continuum of all the related processes, delivers a sustainably reliable product and has a measurable value to better performance. ValSource Founder, David Calvaresi commented, “We have made the hard choice and are dedicating the resources to see this company and our industry evolve. In order to best serve the needs of our clients and ultimately the consumers whose welfare and safety our solutions protect, we must.”
In addition to the tagline, the rebrand encompasses a new logo, mission and vision statements, corporate collateral and a corporate website. ValSource’s “brain tree” logo graphically represents its strong base of knowledge and the interworking of elite people and process. The brain tree also evokes the key point in ValSource’s stated mission: Develop partnerships rooted in candor and grown in trust. ValSource’s mission and vision statements serve the dual purpose of guiding the day-to-day operations and illuminating the company’s view to the future.
- Deliver the elite solution for all validation lifecycle requirements.
- Deliver the optimal combination of process, skillsets, technology and industry leadership.
- Deliver knowledge to provide clients a sustainable validation process.
- Deliver a validation process that reliably achieves quality, affordable and available healthcare products.
- Develop partnerships rooted in candor and grown in trust.
ValSource’s Vision is to develop and blueprint a universally implemented validation process that reliably achieves quality, affordable and available healthcare products. And, to drive the industry to this necessary and wholly attainable destination.
To facilitate the rebrand, ValSource turned to Jupiter, Florida’s, Bella Group, Inc. bellagroupinc.com.